About us
TOA is a lifestyle platform rooted in Ayurveda, dedicated to reconnecting people with the wisdom of self-care. From skincare and wellness rituals to gatherings and workshops, we curate meaningful experiences and products that carry both beauty and purpose.
Our Philosophy
Ayurveda, the science of life, teaches us to honor our unique body and mind constitution, bringing balance and harmony to everyday living. We aim to make these timeless rituals approachable, helping people cultivate wellbeing through beauty, skincare, and mindful practices that are rooted in authentic Ayurvedic wisdom.
Ｍeet Lena
The founder and heart of TOA, Lena began her career as a professional makeup artist and has been deeply passionate about skincare since a young age. Her work in beauty naturally led her to seek deeper ways of caring for the skin and body, which is how she discovered Ayurveda. Drawn to its wisdom and holistic approach, she continues to study and learn from this practice. TOA is her way of sharing that journey—creating a space where Ayurveda becomes approachable, inspiring, and part of everyday life.
we learn
We offer a variety of Ayurveda workshops, online and in-person, led by experienced practitioners, and bring them together with experts from related fields to create holistic and inspiring wellness experiences.
we share
Connecting you with authentic Ayurveda resources from around the world. Gain guidance, tips, and inspiration to explore and integrate Ayurveda into your daily life.
we experience
Thoughtfully curated Ayurvedic skincare and wellness essentials, sourced globally and chosen for their authenticity, quality, and story.